In a place where ease is so readily available, not accepting it is a choice; a choice that, although correct, is not easily attainable.
The choice and meaning of Pharhaat are also this: ‘Right, even tough.’
Pharhaat is the designer and builder of new tools for work and life; recognized by the authenticity of its designs, excellent quality, and unique and exemplary beauty. Each component of these creations has been selected for long-lasting durability so that after years of use, their quality and beauty are not diminished.”
The initial idea of the Pharhaat brand was formed in 2018 by Saeed Musaee, and a year later, in collaboration with Adel Musaee, the Pharhaat brand was introduced with the “Nebis the Surface” product in June of 2019.
“Nebiss the Surface”, or the letter board, which was created for the first time in Persian/Farsi language, consists of a metal board with a fabric coating and letters made of plexiglass, with which you can write anything you want on the board.
“Nebis is a reminder of the words we have spoken to ourselves in solitude. Words to better understand ourselves. “Type to be graphed. “